SEO technique helps websites to stand out among all the competing sites with similar content. Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search engines. Let us explore why SEO is still important.
What is Keyword Search?
People still search for information with keywords, and the Google crawler brings out only those sites which have the keywords entered by the user in required density. This is the primary aspect of SEO. You must put the keyword in the URL, header tag, title tag, and content. Thus the primary importance of SEO lies in keyword research and applying the correct keyword to get the maximum attention of Google crawler.
Link building is one of the most effective SEO techniques. It highlights the importance and relevance of the page to the users search. Poor link structure minimizes the importance of the website to Google web crawler. This leaves the content of the website less exposed to the crawler. Thus link building is integral to SEO and SEO is integral to get good ranking in web search.
The Uniqueness of Search Engine Marketing
Search engine traffic is highly targeted. That’s because potential buyers who find your B2B offerings through search engines are looking for your products and services on their own, so they are predisposed to hear your marketing message. You can’t find a more qualified prospect than that.
Here’s what distinguishes search engine marketing from other types of advertising:
Non-Intrusive: Search marketing is a non-intrusive marketing tool. Most advertising, both online and offline, interrupts consumer behaviour. If a user goes to a web site for info, up pops an intrusive ad. Reading a newspaper? Ads dominate and force articles to be continued on another page. With search engine marketing, the user is actively seeking your products, services, and information. They are delighted to be driven to your site.
Search marketing is the result of user-originated behaviour. Your visitors from search engines and directories have voluntarily clicked on your listing rather than any competitors, thus they are motivated to explore your offerings.
Search Engine Optimization business is in demand in Bhubaneswar. Many Seo company in Bhubaneswar are getting profits from foreign clients for successfully optimizing the websites.